Robert Baseman, PhD

Robert Baseman is a Senior Technical Staff Member at IBM in the Mathematical Sciences Department.

Robert received undergraduate degrees in chemistry and mathematics from the University of Pittsburgh and then his PhD in chemistry from University of California, Berkeley. He then worked at Sperry Semiconductor for 4 years, overseeing plasma etch process development for 1.0 and 0.6 micron CMOS processes and developing laser assisted pyrolytic and photolytic metal deposition processes. He then moved to IBM where he established the Watson Experimental Economics Laboratory including determining the value of procurement auctions, executive incentives, reputation solutions, partner incentive programs, and agent traders. For 30+ years he has developed analytics applications, targeted marketing models/tools used by ~100 sales execs, detailed cost-benefit models of service-after-sales operations and other special projects including the design and implementation of a business partner management database and the development of business partner measurements enabling new market development programs.