Katie Marcel is CEO of Innovation Tri-Valley Leadership Group (ITV). She is a leader, innovator, connector and community builder who has impacted the quality of life in the Tri-Valley region for nearly 20 years as a non-profit director. She served as ITV’s Director of Brand Marketing from 2021 to 2023.
Marcel was the longtime Managing Director of Shakespeare’s Associates, Inc. (dba Livermore Shakespeare Festival/SPARC), a Bay Area performing arts company named ‘Best Live Theater’ by the East Bay Times. During her tenure at SPARC, the company scaled up from a local, mostly volunteer-driven organization into a regional attraction bringing thousands of visitors from outside the Tri-Valley to performances. Under Marcel’s leadership, SPARC tripled its Operating budget and expanded its educational programming into the classrooms of the Livermore Valley Joint Unified School District. Marcel led numerous brand and fundraising campaigns, developed and funded large district-wide education programs and built relationships with corporate funders, foundations and public sector partners to secure the company’s success as a long-standing Bay Area arts institution.
Before her time at SPARC she worked with the Great American Main Street Award-winning Livermore Downtown Inc (LDI), a nationally-recognized Historic Downtown. In her six years at LDI she was part of the successful downtown redevelopment project which focused on mobilizing the local consumers to support the business community through the implementation of the Downtown Specific Plan.
In addition to her non-profit experience, she worked in New York City managing a bi-coastal talent management agency representing directors, actors and writers in the film, TV and stage industries. In another lifetime, she performed as a cabaret singer and actor in New York City. Marcel lives in Livermore with her husband, Russ, and her daughters Zoe and Stella.
